AdvoCare Rehydrate® is a superior electrolyte replinishment drink to it's competitors. With less sugar, vitamins & minerals, 1:1 electrolyte balance and no artificial flavoring, Rehydrate® is emerging as the preferred hydration drink amongst athletes.
This campaign included multiple TV spots airing on ESPN for multiple stategic instalments such as the AdvoCare 2018 College footbal kick-off games and the 2019 Miami Open tennis tournament. Each animation was also integrated in stadium advertisement across Major League Soccer establishments.
RETHINK WHAT YOU DRINK™ is the core message and defined the intent of this campaign. Energetic, nutritionally superior and a flavorful new product formulation, we aimed to breathe life into this exciting product. The goal was to inform consumers on the benefits of Rehydrate® over inferior competitor products on the market.
Full HD 3D animation for multiple social and broadcast implementations. In addition a full print campaign and product sampling initiatives through direct mail were implemented as part of the Rehydrate® launch.